Through surveys and research, Urban Living has gathered evidence to unpick the complexities of the housing market and offer solutions that can really work to address some of the more pressing issues that have contributed to the decline of neighbourhoods.

Information gathered, including testing opinions and perceptions of a range of target groups and gaining an understanding of neighbourhoods and their strengths, is helping Urban Living to hone in on the priorities for action.

There are three main strategic areas that will enable Urban Living to improve the housing market, tackle low-demand and address deprivation:

1. Major physical programmes - projects that will affect significant change. This includes the replacement of obsolete properties with modern, sustainable accommodation, through demolition, refurbishment and new building.
2. Neighbourhood action - Projects that are on a smaller, neighbourhood scale. This includes work on centres, neighbourhood management, small developments, work on the environment and encouraging a wide range of tenures.
3. Complementary programme - This focuses on improving and aligning existing services, creating employment and training opportunities, supporting educational and health schemes, and tackling crime.

Objective 1: Growth.

Ensure that the majority of household growth can be accommodated and retained in the Urban Living area.

Objective 2: Connectivity.

Rebalance the housing market and ensure that complementary economic and social programmes connect with the regeneration of defined local commercial centres.

Objective 3: Choice.

Promote and provide a range of high quality and affordable housing choices that lead to the development of mixed communities.

Objective 4: Quality.

Transform the quality of housing and neighbourhoods throughout the Urban Living area.

Objective 5: Image.

Make the Urban Living area a safe, convenient and popular place to live, work and invest.